QT members Cole, Sav, Maria, and Farzad with a classmate late night in the 杏吧传媒 MFA Design studio, 2023

QT members Cole, Sav, Maria, and Farzad with a classmate late night in the 杏吧传媒 MFA Design studio, 2023

Keen as folk: Quality Time

What do students do after graduation? An MFA in Design is not just an accolade鈥攊t is the foundation of how we work and connect in the world.

In spring 2024, I spoke with alum Kate Greenberg (BFA Furniture 2020), who reminded me that while we often seek out community, it's just as important to build it ourselves. This idea came to life in conversations with three collaborative design studios formed during the MFA Design program at CCA鈥攇roups that found each other through shared values, creative energy, and a love of making. Their stories, often rooted in mutual support and long hours of joyful work, frequently mention faculty member Luca Antonucci, whose course on hybrid business practices has inspired many students to forge their own paths through publishing, residencies, teaching, and beyond.

QT group with extended members, left to right, back to front: Farzad Kargaran, Maria Cardenas, Devan Ponce,  Savithri Velaga, Cole Ryder, Thomas Euyang, and Andrew Roque

QT group with extended members, left to right, back to front: Farzad Kargaran, Maria Cardenas, Devan Ponce, Savithri Velaga, Cole Ryder, Thomas Euyang, and Andrew Roque

Quality Time is the collective and studio of Devan Ponce, Maria Cardenas, Andrew Roque (all three class of 2023), Savithri Velaga, and Cole Ryder (both MFA Design 2024)

鈥淕rad school is forever,鈥 is a phrase I鈥檝e adopted from Devan. Meaning, school is generative, it produces community, and it opens ways of working and responding that can stay in our practice鈥 forever. When I sit down with the members of and ask what they are up to, it鈥檚 no surprise to hear that they are busy. The members: Devan, Maria, Savithri (or Sav), Andrew, and Cole, were busy in school too. Cole describes them as 鈥渟ecretly serious,鈥 beneath the fun, but it isn鈥檛 a secret; they are keen. While pursuing their degrees, they were running hard, submitting excellent work, exhibiting paintings, teaching, and selling work.

They haven't lost the momentum. This spring, in addition to individual jobs at Apple and Heath Ceramics, residencies, freelance work, making art, and planning curation, the collective is doing the branding and production for San Francisco Art Book Fair. The Fair was founded in 2016 by Luca Antonucci鈥檚 imprint Colpa Press and has grown to host over 120 exhibitors from around the world. The fair welcomes approximately 15,000 guests every July. Quality Time wanted to do the production and branding for the SF Art Book Fair for two years, and in 2025, Luca threw their name in the ring.

QT members at the SF Art Book Fair 2024, left to right, Devan, Sav, Maria, and Andrew

QT group with extended members, left to right, back to front: Farzad Kargaran, Maria Cardenas, Devan Ponce, Savithri Velaga, Cole Ryder, Thomas Euyang, and Andrew Roque

鈥淚t鈥檚 a big opportunity for us and we鈥檙e super stoked,鈥 collective member Maria says. 鈥淚t鈥檚 pretty cool you guys were able to make that happen,鈥 Cole adds, 鈥淎fter years of participating in the fair, now we鈥檙e part of the production. This is a perfect opportunity for us, we can have a ton of fun and play.鈥 Maria and Sav secured the job and are managing communication; the whole group is collaborating on the look and feel of the production.

This is typical of their process in its emerging form. One or two members will focus on finding a particular opportunity and run point on communications; they will all lean in on the work. As a group, they strike a balance of playful humor and serious ambition. 鈥淭he way people assume legitimacy is so different. Is it the space? The paying client?鈥 says Cole. The collective 鈥渓egitimizes us as individuals and as a group,鈥 says Dev, and Sav adds 鈥淧eople know they get more when they hire us as a group.鈥

Cole, Andrew, Maria and Sav planning the layout in the new Bayview Studio in 2024

Cole, Andrew, Maria and Sav planning the layout in the new Bayview Studio in 2024

Gathered at the table in the middle of their studio, the feeling is familial. 鈥淭his is how the school studios are set up, with collective work spaces in the middle and individual desks around them, and it worked for us,鈥 says Cole. Family Style was the first name they considered, 鈥淓ating together was super meaningful for us. Ordering in and going out! Multiple (Thee) Parkside hangs post-crit, having a beverage with our instructors and peers. Quality Time grew out of that ethos of working and being together,鈥 says Maria.

What exactly is Quality Time? They are letting it take form. For now, the ambiguity is working in their favor: they can shift to become what they need to be for each project that comes. 鈥淲e are getting more and more comfortable with trusting the ambiguity, and good things are happening,鈥 says Cole. They all work across lanes of art, design, and craft. Letting it be fluid and exist as one world feels more honest. They all make things that could be called fine art, but enjoy grounding the collective work in design language. 鈥淒esign helps take the ego out,鈥 says Dev, 鈥渂ecause you have to think about someone else,鈥 finishes Sav.

鈥淚t鈥檚 nice to see how Quality Time grows as we grow, as opposed to calling ourselves a design agency, getting clients, and offering specific services. Maybe that model doesn鈥檛 apply anymore?鈥 wonders Maria. 鈥淥r maybe it applies as needed,鈥 adds Sav. 鈥淩ather than pursuing clients, we鈥檙e looking for opportunities to make things,鈥 says Cole. 鈥淎nd to play,鈥 adds Dev. They agree that they are a collective more than a business, or at least 鈥渘ot a business first,鈥 says Maria. At the core, it鈥檚 a group of friends. 鈥淚nstead of having an answer to what we are, we just started,鈥 says Sav. 鈥淚t鈥檚 there for how it works for you,鈥 says Dev. 鈥淚鈥檓 always asking, how can I continue to make my craft work for me, to have agency in my life?鈥 Quality Time is one of the answers to this question, and the way it answers it is a flexible web of work, friendship, and support.

鈥 Saraleah Fordyce, professor of Critical Studies and MFA Design
May 01, 2025

Keen as folk